Social Media Campaign – TASTY BIRD
Objective: expand and enhance client’s existing customer base and introduce new homemade gluten-free meals and pastries – through engagement with Bout Yeh’s health conscious audience demographic.
Action:
- Immediate offering recognition through brand and product heavy photographs.
- x3 unique client branded photo story posts created and published across Bout Yeh’s Social Media (SM) Channels
Outcome:
- 12,374 impressions / views (organic)
- 25% increase in sales within 2 days of campaign end
- 32% increase in engagement through client’s SM
- 200% uptake on orders for new products
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