Social Media Marketing – WILDCARD DISTRIBUTION

Objective: increase profile and screening schedule for Dublin based director Lee Cronin’s first feature film, The Hole In The Ground, to a social media savvy Northern Ireland audience.

Action:

• photography styled to match the movie’s genre
• social media captions and tags
• x1 unique client branded photo story  published across Bout Yeh’s Social Media (SM) Channels
• organic traffic enhanced by Facebook and Twitter ads.

Outcome:  

• 12,606 impressions / views (SM ads / organic)
• 7,205 impressions/views (organic)
• increased ticket sales at screening venue Queens Film Theatre, Belfast
• satisfaction from client Brown O’Connor Communications and their client Wildcard Distribution