Social Media Marketing – TRANS PRIDE NI FESTIVAL

Objective: create interest, engagement and attendance for upcoming Trans Pride NI Festival

 Action:

• Photograph and interview those from the Trans community and the general public.
• x4 unique client branded photo story posts created and published across Bout Yeh’s Social Media (SM) Channels
• share posts with related Facebook Groups.

Outcome:

• 23,245 impressions/views
• 40% increase in event attendance
• 100% increase in followers on clients SM
• engagement with new stakeholders and sponsors
• Bout Yeh content picked up by Belfast Telegraph (twice) / Belfast News Letter / The Nolan Show (BBCNI radio) / BBC Radio Ulster / U105 (live interview)
• enabled client to present substantial increase in online exposure to event funders